Overview
An identity for Classical.ai drawn from vintage botanical illustration and the cardinal rose compass: navigation and guidance, in a mark that feels centuries old and entirely new.
- Brand Strategy & Identity
The story
- 01
Scripture & Earth
The territory came from vintage botanical illustration and illuminated manuscripts: deep forest greens, sage, rust and parchment, with the patience of something hand-drawn.
- 02
The cardinal rose compass
The mark is a compass rose, the symbol sailors used to find their way. It stands for navigation and guidance, which is exactly what Classical.ai offers its users. It holds up at three sizes, in a horizontal lockup and in a circular seal.
- 03
Living with it
Set in Goudy Old Style for display and Freight Text for reading, and tested on leather journals, desk pads and watch faces, so the brand feels like an heirloom from the first touch.
Colour
Click a colour to copy its hex.
Typography
- Goudy Old StyleDisplay
- Freight Text Pro BookBody
