Overview
An identity for a dermatology clinic that feels as warm as it is expert. One continuous line becomes the n and the y.
- Brand Strategy & Identity
- Environmental Graphics & Wayfinding
The story
- 01
The objective
Communicate trust and professionalism while staying approachable and warm, and hold up equally on screens, print and inside the clinic.
- 02
A mark you can trace
The monogram is a single flowing stroke that writes n into y, like skin smoothing out. The primary lockup carries the full name; the secondary mark stands alone on products and signage.
- 03
Warmth with clinical calm
A copper orange with deep cocoa, sand and ivory, set in Gotham Rounded. Lightboxes, the clinic door, product jars, totes and doctors' coats all speak in the same voice.
Colour
Click a colour to copy its hex.
Typography
- Gotham RoundedLight, Book, Medium, Bold
