Overview
A trade show exhibit for Raymond, zoned into Mainline, Special Edition, the Chairman's Collection and a lounge, taken from sketch to the built floor.
- Environmental Graphics & Wayfinding
The story
- 01
The brief
Raymond needed one floor to hold its entire range, from everyday Mainline suiting to the Chairman's Collection, and let buyers move through it the way they buy.
- 02
Zones, not stalls
We planned the space as a journey: a glowing RR entrance, Mainline walls of fabric and fit, a Special Edition gallery, the Chairman's Collection in quiet luxury, and a lounge to close the deal. Concept sketches became layouts, then 3D studies, then the build.
