Overview
A confectionery brand we first drew in 2016 came back for its biscuit packaging, point of sale and a website. Every pack is a little illustrated story.
- Product & Packaging
- Brand Strategy & Identity
- Digital Experience
The story
- 01
Indulge with purpose
The brand core was quality, community and sustainability at every price point. The packs had to feel premium on a ₹5 biscuit and a family pack alike.
- 02
One orchard, many stories
Each biscuit got its own world of hand-illustrated orchards, botanicals and birds: Bourbelle, Cocona, Choco Twist, Sun Twist, Cashew Crumbles, Butter Crumbles, Rise and Jammy. One crest ties them together on the shelf.
- 03
From render to real
We took the system through print-ready key line drawings, posters and danglers, so the shelf matches the renders.
- 04
The website
An e-commerce site in the same warm palette: Roxale Story calligraphy over Sora, a 12-column grid, and a delight layer of illustrated fruit and birds that moves as you browse.
Colour
Click a colour to copy its hex.
Typography
- Roxale StoryCalligraphic display
- SoraInterface and body
