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The Citadel

Taste. Toast. Triumph.

Client
The Citadel, cuisine & cocktails
Year
2024
Location
Hyderabad, India
Services
Naming, Brand identity, Menus, Signage, Uniforms, Packaging
The Citadel: Taste. Toast. Triumph.
Logo film

Overview

Naming and identity for a luxury restaurant and bar. A geometric crest like a fortress plan, gold foil on deep teal and burgundy.

  • Brand Strategy & Identity
  • Environmental Graphics & Wayfinding

The story

  1. 01

    From a name to a crest

    We ran the naming rounds, then drew the crest as a citadel seen from above: concentric walls around a single C. It works as a foil stamp, a sign and a pattern.

  2. 02

    Dark, warm, gilded

    Deep teal, wine and graphite with gold. The palette came from the room itself: low light, polished brass, old leather-bound books.

  3. 03

    Everything the guest touches

    Menus, coasters, napkin rings, business cards, takeaway packaging, shopping bags, staff uniforms and the signage outside.

Colour

Click a colour to copy its hex.

The presentation

9 boards

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