Overview
The Government of Odisha's start-up hub, drawn from the Konark chakra. A wheel of rounded spokes for a place where ideas start moving.
- Brand Strategy & Identity
- Environmental Graphics & Wayfinding
- Digital Experience
The story
- 01
The Konark chakra, with a modern twist
The mark takes the wheel of the Konark Sun Temple and meets it with a simple O. Its sleek, rounded spokes stand for progression and connectivity: a pioneering incubator, poised to drive Odisha's entrepreneurial landscape forward.
- 02
Eight spokes, eight values
Every spoke carries a value that starts with O: opportunity-driven, open-minded, outward-looking, optimal, organic, onward, original and outreach-oriented.
- 03
Colours of Odisha
Warm terracotta for the artistry of Odisha's temples, deep ocean blue for its coastline and skies, and earthy brown to tie tradition to the future. Set in Montserrat across five weights.
- 04
From the tower to the desk
The identity runs from the building facade and wayfinding signage to stationery, ID cards, merchandise, an app icon and a desk booking interface for the hub's members.
Colour
Click a colour to copy its hex.
Typography
- MontserratLight, Regular, Medium, Bold, Extra Bold
